In 2012, CreditUnions.com redesigned their website. The CreditUnions.com "re-design launch" campaign was designed to accompany the different stages of the website release. The campaign was divided and released in three separate stages — before, during, and after. Each phase of the campaign had a different objective along with specific print and web collateral for each phase.
The project as a whole includes a series of print and web advertisments, a bellyband, 3 different templates created for folded mailers, and a perforated publication insert.
The campaign was featured in the 2013 GDUSA American In-House Design Awards under the brochure/collateral category.