General Assembly User Experience Research Class
ideation, research, ux/ui design, user testing, prototype
TV is changing. From the platforms and production, to the accessibility. People want a more focused way to connect better with friends.
Design on a case study to solve a problem as the final for the User Experience Research class at General Assembly.
The concept of Show It is to provide a modern solution to viewers that want to connect with friends through television shows/programs. In this case study you will find a full user experience research collection that support this mobile application design.
After determining a problem to solve, I began with competitor and market research which helped me form four different personas for Show It. I created a user flow by determining what would be featured in a minimum viable product. From there I worked on wireframes for the application, and established what screens would be necessary for the features that would be included. After designing the app and creating an InVision prototype, I was able to user test 14 different people to get feedback on all aspects from branding, to usability, to features, and overall design. As the main purpose for this project was to go through all the phases of user experience research, the final product was the prototype and case study. My case study for Show It is featured in General Assembly’s User Experience Design Gallery, and can also be viewed here.